Description: Why Not? is a collection of the most notable work of the British graphic design company Why Not Associates. Why Not Associates have headlined contemporary graphic design for over a decade, applying their distinctive brand of humour, mayhem, technical innovation and off-the-wall aesthetics to projects as diverse as royal mail stamps, an exhibition of erotica, an audio-visual definition of 'fashion', pop videos and party political broadcasts, as well as award-winning Booth-Clibborn titles such as Typography Now: The Next Wave and In Soccer Wonderland. Why Not? includes design ideas that have never been implemented as well as those that have been realised, providing a superb example of typographic experimentation and its fusion with photography. Why Not Associates, with their combination of irreverence, integrity and invention, challenge and surprise clients and audiences worldwide as they continue to push definitions of visual communication beyond the mundane.

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