A Complaint Is a Gift Using Customer Feedback as a Strategic Tool
- List Price: $19.95
- Binding: Paperback
- Edition: 2
- Publisher: Pub Group West
- Publish date: 03/01/1996
Description:
Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively shift products, service style and market focus. This guide explains how to use customer complaints to get ahead, make more money, and expand customer loyalty.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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