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A Complaint Is a Gift Using Customer Feedback as a Strategic Tool

by Janelle Barlow

  • ISBN: 9781881052814
  • ISBN10: 1881052818

A Complaint Is a Gift Using Customer Feedback as a Strategic Tool

by Janelle Barlow

  • List Price: $19.95
  • Binding: Paperback
  • Edition: 2
  • Publisher: Pub Group West
  • Publish date: 03/01/1996
  • ISBN: 9781881052814
  • ISBN10: 1881052818
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Description: Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose--meeting customer needs. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively shift products, service style and market focus. This guide explains how to use customer complaints to get ahead, make more money, and expand customer loyalty.
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Seller: Jenson Online Inc
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Good condition. A copy that has been read but remains intact. May contain markings such as bookplates stamps limited notes and highlighting or a few light stains.
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8vo-over 7¾"-9¾" tall. Faint 1/4" spots along top edge or rear cover. Foreword by Sir Collin Marshall, Chairman, British Airways. 222 pages.
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