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  • ISBN: 9780029267356
  • ISBN10: 0029267358

A History of Communication Study a Biographical Approach

by Everett M. Rogers

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 02/01/1994
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Description: CONTENTS List of Illustrations List of Tables PREFACE Chapter 1: Wilbur Schramm and the Founding of Communication Study PART I: EUROPEAN BEGINNINGS OF COMMUNICATION STUDY Chapter 2: Charles Darwin and Evolutionary Theory Chapter 3: Sigmund Freud and Psychoanalytic Theory Chapter 4: Karl Marx and the Critical School PART II: THE GROWTH OF COMMUNICATION STUDY IN AMERICA Chapter 5: The Chicago School Chapter 6: Harold Lasswell and Propaganda Analysis Chapter 7: Paul E Lazarsfeld and Mass Communication Effects Chapter 8: Kurt Lewin and Group Dynamics Chapter 9: Carl Hovland and Persuasion Research Chapter 10: Norbert Wiener and Cybernetics Chapter 11: Claude E. Shannon's Information Theory PART III: ESTABLISHMENT OF THE COMMUNICATION FIELD Chapter 12: Wilbur Schramm and the Establishment of Communication Study Principal Figures in the History of Communication Study References Index
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