A Marketer's Guide to E-Crm a Strategic, Multi-Channel Approach
- List Price: $37.95
- Binding: Paperback
- Publisher: Elsevier Science & Technology Books
- Publish date: 05/28/2007
Description:
Background of e-CRM; Mapping out e-CRM; Organising data/information; Developing customer knowledge; Strategy development; Re-shaping the organisation; IT structure; Marketing tactics; On-line strategy; Strategic review and maintenance.
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