A Preface to Marketing Management
- List Price: $57.81
- Binding: Paperback
- Edition: 0008
- Publisher: Irwin/McGraw-Hill
- Publish date: 07/01/1999
Description:
Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Wonder Book - Member ABAA/ILAB
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Wonder Book - Member ABAA/ILAB
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Ergodebooks
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Good |
$16.39
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