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A Preface to Marketing Management

by Peter, J. Paul

  • ISBN: 9780073661513
  • ISBN10: 0073661511

A Preface to Marketing Management

by Peter, J. Paul

  • List Price: $57.81
  • Binding: Paperback
  • Edition: 0008
  • Publisher: Irwin/McGraw-Hill
  • Publish date: 07/01/1999
  • ISBN: 9780073661513
  • ISBN10: 0073661511
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Description: Preface to Marketing Management, Eighth Edition, is praised in the market for its organization, format, clarity, brevity, and flexibility. It is intended to serve as an overview for critical issues in marketing management. The inexpensive, brief, paperback format makes it a perfect fit for schools that wish to assign cases, readings, simulations or to offer a module on marketing management for MBA students. It is also perfect for a school that is implementing a cross-functional curriculum where the students are often required to purchase several texts.
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. Highlighting inside.
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Good condition. Highlighting inside.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition. Highlighting inside.
Price:
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Comments:
Good condition. Highlighting inside.
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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