Description: Signs shape our lives: we are surrounded by signs, we surround ourselves with signs, and usually we are completely unaware of it. Rudi Keller shows how signs emerge function, and develop in the permanent process of language. He recombines thoughts and ideas from Plato to the present day to create a new theory of the meaning and evolution of icons and symbols. By assuming no prior knowledge and by developing his argument from first principles he has written a basic text which includes all the necessary features: easy style, good organization, original scholarship, and historical depth. This is a non- technical book which will interest linguists, philosophers, students of communications and cultural studies semioticians/semanticists, sociologists, and anthropologists.

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