ADVERTISING CAMPAIGN STRATEGY 2E
- List Price: $174.95
- Binding: Hardcover
- Edition: 02
- Publisher: Cengage
- Publish date: 07/01/1999
Description:
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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