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  • ISBN: 9780030211140
  • ISBN10: 003021114X

ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

  • List Price: $174.95
  • Binding: Hardcover
  • Edition: 02
  • Publisher: Cengage
  • Publish date: 07/01/1999
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Description: This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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Once Upon A Time Books
Location: Tontitown, AR
Acceptable
This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
$1.28
Hippo Books
Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
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$1.67
Better World Books West
Location: Mishawaka, IN
Acceptable
Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
$2.22
sellerfromthewest
Location: Hayward, CA
Very Good
Hardcover, Clean text with shelfwear on cover. Ship within one business day with tracking number.
$5.62
A2ZBooks
Location: Burgin, KY
Good
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Used good, writing/highlighting Quantity Available: 1. ISBN: 003021114X.
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$7.87
Ergodebooks
Location: Richmond, TX Ask seller a question
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$8.24
FastBooks100
Location: Franklin, TN Ask seller a question
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$19.95
Firecreek Books
Location: Germantown, TN
Good
$22.02
Ergodebooks
Location: Richmond, TX Ask seller a question
New
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$40.51
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