ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

ISBN: 9780030211140
ISBN10: 003021114X

ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

List Price: $174.95
Binding: Hardcover
Edition: 02
Publisher: Cengage
Publish date: 07/01/1999
ISBN: 9780030211140
ISBN10: 003021114X

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Description: This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

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