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ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

  • ISBN: 9780030211140
  • ISBN10: 003021114X

ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

  • List Price: $174.95
  • Binding: Hardcover
  • Edition: 02
  • Publisher: Cengage
  • Publish date: 07/01/1999
  • ISBN: 9780030211140
  • ISBN10: 003021114X
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Description: This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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Seller: Better World Books West
Location: Mishawaka, IN
Condition: Acceptable
Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
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$1.11
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Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Seller: Once Upon A Time Books
Location: Tontitown, AR
Condition: Acceptable
This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
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$1.23
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This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Seller: sellerfromthewest
Location: Hayward, CA
Condition: Very Good
Hardcover, Clean text with shelfwear on cover. Ship within one business day with tracking number.
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Hardcover, Clean text with shelfwear on cover. Ship within one business day with tracking number.
Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
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Used good, writing/highlighting Quantity Available: 1. ISBN: 003021114X.
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Used good, writing/highlighting Quantity Available: 1. ISBN: 003021114X.
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Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
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