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ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

  • ISBN: 9780030211140
  • ISBN10: 003021114X

ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

  • List Price: $174.95
  • Binding: Hardcover
  • Edition: 02
  • Publisher: Cengage
  • Publish date: 07/01/1999
  • ISBN: 9780030211140
  • ISBN10: 003021114X
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Description: This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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