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ADVERTISING CAMPAIGN STRATEGY 2E cover
  • ISBN: 9780030211140
  • ISBN10: 003021114X

ADVERTISING CAMPAIGN STRATEGY 2E

by PARENTE

  • List Price: $174.95
  • Binding: Hardcover
  • Edition: 02
  • Publisher: Cengage
  • Publish date: 07/01/1999
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Description
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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Better World Books West

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Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Once Upon A Time Books

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Hardcover, Clean text with shelfwear on cover. Ship within one business day with tracking number.
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A2ZBooks

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Used good, writing/highlighting Quantity Available: 1. ISBN: 003021114X.
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One Stop Shop Bookstore

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Ergodebooks

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