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ADVERT,PROMO&SUPP ASP of IMC 5E

by SHIMP

  • ISBN: 9780030211133
  • ISBN10: 0030211131

ADVERT,PROMO&SUPP ASP of IMC 5E

by SHIMP

  • List Price: $249.95
  • Binding: Paperback
  • Edition: 05
  • Publisher: Cengage
  • Publish date: 03/01/2000
  • ISBN: 9780030211133
  • ISBN10: 0030211131
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Description: The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
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