ADVERT,PROMO&SUPP ASP of IMC 5E
- List Price: $249.95
- Binding: Paperback
- Edition: 05
- Publisher: Cengage
- Publish date: 03/01/2000
Description:
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
|
Media Smart
|
New
|
$151.91
|
Please Wait