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Accelerating Customer Relationships Using Crm and Relationship Technologies

by Ronald S. Swift

  • ISBN: 9780130889843
  • ISBN10: 0130889849

Accelerating Customer Relationships Using Crm and Relationship Technologies

by Ronald S. Swift

  • List Price: $39.99
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 10/01/2000
  • ISBN: 9780130889843
  • ISBN10: 0130889849
used Add to Cart $1.63
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new Add to Cart $6.17
You save: 85%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: -- Strengthen long-term customer loyalty and profitability -- by serving every customer as an individual!
-- Detailed case studies demonstrate the key factors associated with successful CRM deployment.
-- How to build an "infostructure" that can support CRM and data warehousing for years to come.

In Accelerating Customer Relationships, a world-renowned CRM expert demonstrates how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step-by-step through integrating every customer touchpoint: retail, Web, call center, and beyond. Swift covers every aspect of enterprise-wide relationship management -- strategies, processes, partnerships, platforms, software, methodologies, and more. Through practical examples and case studies, Swift demonstrates how to use today's CRM and data warehousing technologies to identify your most profitable customers, find more just like them, and drive unprecedented rates of customer loyalty and profitability. Learn how to build a complete infostructure and Active Data Warehouse to support real-time decision support and marketing -- and discover the key factors associated with a successful CRM deployment. From calculating the economic value of CRM projects to gaining the benefits of profiling without compromising customer privacy, Ronald S. Swift shows how to get the job done -- before your competitors do!

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: Once Upon A Time Books
Location: Tontitown, AR
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Seller: St. Vinnie's Books
Location: Eugene, OR
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Seller: The Book Cellar
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Seller: BingoBooks2
Location: Vancouver, WA
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Hardback book in fine condition.
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Hardback book in fine condition.
Seller: Blessthisstore
Location: Miami, FL
Condition: Very Good
Glued binding. Cloth over boards. 512 p. Audience: General/trade. New
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Glued binding. Cloth over boards. 512 p. Audience: General/trade. New
Seller: Ergodebooks
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. (Business, Customer Relations) A copy that may have a
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Very Good condition. (Business, Customer Relations) A copy that may have a
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Seller: Bonita
Location: Newport Coast, CA
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. (customer relations, data processing, marketing) A copy that
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Price:
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Good condition. (customer relations, data processing, marketing) A copy that
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