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Advanced Marketing Strategy Phenomena, Analysis and Decisions

by Steven H. Star

  • ISBN: 9780138519407
  • ISBN10: 0138519404

Advanced Marketing Strategy Phenomena, Analysis and Decisions

by Steven H. Star

  • List Price: $99.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 01/01/1991
  • ISBN: 9780138519407
  • ISBN10: 0138519404
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Description: This book stands for the synthesis of the managerial and the analytic approaches to marketing. During the past three decades, these two points of view have diverged sharply.
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