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  • ISBN: 9780130852205
  • ISBN10: 0130852201

Advertising: a Framework

by Lane, W. Ronald
Russell, J. Thomas

  • List Price: $84.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 06/22/2000
used Add to Cart $5.82
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Description: This book shares with its readers the excitement and challenges of the world of advertising -- along with the constant changes that define its nature and relationship with marketing promotion and communication. It covers the marketing variables of price, product quality, consumer perceptions, distribution, and diverse sociological, cultural, and psychological factors.

Chapter topics include target marketing; media planning and execution; creative strategy; production planning; and the social, economic, and legal environments of advertising.

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Seller Condition Comments Price  
WonderBook
Location: Frederick, MD Ask seller a question
Good
Good condition. Writing inside.
$5.82
Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Good
Good condition. Writing inside.
$7.25
A2ZBooks
Location: Burgin, KY
Very Good
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Crease on cover. Text is clean. Real nice book. Quantity Available: 1. ISBN:
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$20.25
A2ZBooks
Location: Burgin, KY
Good
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Some shelf wear. Some light marking, Real nice book. Quantity Available: 1.
[...]
$41.62
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