Advertising Communications & Promotion Management
- List Price: $98.44
- Binding: Hardcover
- Edition: 0002
- Publisher: McGraw-Hill Companies
- Publish date: 03/01/2003
Description:
The second edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter-Percy framework.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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