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Advertising Manager's Handbook

by Robert W. Bly

  • ISBN: 9780137571888
  • ISBN10: 0137571887

Advertising Manager's Handbook

by Robert W. Bly

  • List Price: $79.95
  • Binding: Hardcover
  • Edition: 2
  • Publisher: Cch Inc
  • Publish date: 11/01/1998
  • ISBN: 9780137571888
  • ISBN10: 0137571887
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Description: Scores of instant problem solvers for advertisers of all sizes show how to achieve impact and remain on time and within budget Features winning guidelines, models, worksheets, checklists, and formulas.
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