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Advertising Manager's Handbook

by Robert W. Bly

ISBN: 9780137571888
ISBN10: 0137571887

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Advertising Manager's Handbook

by Robert W. Bly

List Price: $79.95
Binding: Hardcover
Edition: 2
Publisher: Cch Inc
Publish date: 11/01/1998
ISBN: 9780137571888
ISBN10: 0137571887

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Description: Scores of instant problem solvers for advertisers of all sizes show how to achieve impact and remain on time and within budget Features winning guidelines, models, worksheets, checklists, and formulas.

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Advertising Manager's Handbook

by Robert W. Bly

Advertising Manager's Handbook

by Robert W. Bly

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