- ISBN: 9780137571888
- ISBN10: 0137571887
Advertising Manager's Handbook
- List Price: $79.95
- Binding: Hardcover
- Edition: 2
- Publisher: Cch Inc
- Publish date: 11/01/1998
Description:
Scores of instant problem solvers for advertisers of all sizes show how to achieve impact and remain on time and within budget Features winning guidelines, models, worksheets, checklists, and formulas.
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