Advertising Research Theory and Practice
- List Price: $118.00
- Binding: Hardcover
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 01/01/1997
Description:
This textbook provides students with the knowledge and skills necessary to be successful advertising professionals in the advertising business. Advertising Research: Theory and Practice distinguishes itself from other advertising research texts in four ways -- breadth, depth, integration and currency.
Expand description
This book has been written and structured with the goals of improving student learning and facilitating the application of newly learned material to actual situations. Coverage is divided into two parts. The first part discusses the context in which advertising research is conducted, while the second part presents specific research topics and techniques.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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