Advertising and Promotion: an Integrated Marketing Communications Perspective
- List Price: $90.00
- Binding: Hardcover
- Edition: 0004
- Publisher: Irwin Professional Publishing
- Publish date: 04/01/2008
Description:
Belch and Belch pioneered the integrated marketing communications perspective. This text covers how advertisers should communicate with consumers through the various outlets available - print, radio, satellite TV and the Internet.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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