Description: The creations of the Ampeg musical instrument company have played a major role in the evolution of popular music: their bass pickup permitted upright basses to compete with the horn sections of the Big Band era; their "flip-top" Portaflex B-15 bass amplifier helped shape the Motown sound; and the awesome thunder of their 300-watt SVT amps bowled over huge crowds at rock concerts. Ampeg: The Story Behind the Sound tells the tale of this extraordinary company on its 50th anniversary, weaving together the American success story of the company founder, the role of key inventors and inventions, and the development of innovative music equipment products -- all against the backgrounds of American pop music and corporate competition in the music industry. The result provides something of interest to musicians, collectors, and those who lived part of the history.

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