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An All-Consuming Century Why Commercialism Won in Modern America

by Gary Cross

  • ISBN: 9780231113120
  • ISBN10: 0231113129

An All-Consuming Century Why Commercialism Won in Modern America

by Gary Cross

  • Binding: Hardcover
  • Publisher: Columbia Univ Pr
  • Publish date: 09/01/2000
  • ISBN: 9780231113120
  • ISBN10: 0231113129
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Description: A FASCINATING HISTORY OF AMERICAN CONSUMERISM'S RISE AND TRIUMPH

-- AND THE FAILURE OF ITS CHALLENGERS

This is the story of how cars, clothes, and so many other goods came to define American life in the twentieth century, of why -- despite much effort -- Americans have failed to find alternatives to ever-expanding markets, and of what all this might mean for the new century.

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