Error title
Some error text about your books and stuff.
  • ISBN: 9780133683820
  • ISBN10: 0133683826

Applied Marketing

by Wisner, Bern

  • List Price: $63.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 10/24/1995
used Add to Cart $14.31
You save: 77%
Marketplace Item
new Add to Cart $33.68
You save: 47%
Marketplace Item
Description: 1. Marketing, the Marketing Concepts, and the Marketing Mix. 2. Managing the Marketing Environments and Society. 3. Marketing Planning. Marketing in Practice: Development of the Marketing Plan. 4. Information Systems and Marketing Research 5. Markets and Market Segmentation. 6. Consumer Products and Buying Behavior. 7. Business Products and Buying Behavior. 8. Product Branding, Packaging, and Warranties. 9. Product Life Cycle, Product Mix, and New Product Development. 10. Pricing Concepts. 11. Pricing Methods. Marketing in Practice: Accounting for Marketing Decisions. 12. Distribution Systems. 13. Wholesaling. 14. Retailing. 15. Promotion Concepts. 16. Advertising, Publicity, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Global Marketing. 19. The Future of Marketing and Social Responsibility. Marketing in Practice: Careers in Marketing and Job Search Tips. Major Cases. Index.
Expand description
Seller Condition Comments Price  
Location: Richmond, TX Ask seller a question
Buy with confidence. Excellent Customer Service & Return policy.
Location: Elk Grove Village, IL
Trade paperback (US). Glued binding. 594 p.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).