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  • ISBN: 9780135331750
  • ISBN10: 0135331757

Applied Social Psychology

by Stanley W. Sadava

  • List Price: $261.20
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Pearson
  • Publish date: 11/01/1996
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Description: (NOTE: Each chapter concludes with Summary and Suggested Readings.) Preface. 1. Applied Social Psychology: An Introduction, Stanley W. Sadava. Historical Background. Action Research. Post Lewin Action and Reaction. Applying Social Psychology. Practical Theory. Applied Social Psychology Today. 2. Research Methods in Applied Social Psychology: Donald R. McCreary. Identifying Research Goals. Defining Variables. Selecting a Research Method. Experimental Designs. Correlational Designs. Quasi-experimental Designs. Qualitative Methods. Avoiding Mono-method Bias. Ethical Considerations. Practical Considerations. Data Analysis. Descriptive Statistics. Inferential Statistics. Research Limitations. Practical Significance. Generalizability. 3. The Contribution of Surveys to Applied Social Psychology: Michael King. Characteristics of a Survey. A Brief History of the Survey Method. What Makes a Good Survey? Survey Mode. Wording, Format, and Context. Question Wording. Question Format. Question Context. Sample Selection Procedures. Survey Implementation. Estimating Survey Accuracy. Ethical Issues in the Use of Surveys. Conclusions and Implications. 4. Program Evaluation: S. Mark Pancer. Programs and Program Evaluation. Purposes of Evaluation. Approaches to Evaluation. The Stakeholder Approach. Utilization-focused Evaluation. Quantitative vs. Qualitative Approaches. Formative and Summative Evaluation. The Developmental Stage Approach to Evaluation. Assessing the Need for Programs. Indicator Approaches. Survey Approaches. Community Impressions Approaches. Assessing a Program's Evaluability. Program Goals. Program Activities. Program Logic or Theory. Assessing a Program's Processes and Services. Management Information Systems. Process Evaluation and Quality Assurance. Assessing Program Outcomes. The Quantitative Approach. Qualitative Approaches. Quantitative or Qualitative? Assessing Program Costs in Relation to Program. Outcomes. Cost-benefit Analysis. Cost-effectiveness Analysis. 5. Social Psychology of Health Care: Stanley W. Sadava. Etiology and Recovery. Life Expectancy, Health and Gender. Stress and Social Support. The Sick Role. Life-threatening Illness. Personal Control and Health Care. Reality and Beliefs in Control. Technology and Control. Communication and Adherence to Medical. Recommendations. Physician-patient Interaction. Compliance with Medical Regimens. Changing Medical Practice. The Physician-patient Interaction. Models of Physician-patient Interaction. Financial Incentives. 6. Social Psychology and Aging: Michael Ziegler. Applying Social Psychology to Gerontology. Natural Experiments. The Issues of Bias are Issues of Aging. Ageism in Psychology. How Serious is Ageism? The Impact of Negative Stereotypes on Memory. Discrimination. Overall Attitudes Toward the Elderly. Gender Issues are Also Issues of Aging. Issues of Health Psychology are Issues of Aging. Vulnerability and Control. Stress. Issues of Environmental Psychology are Issues of Aging. The Methodological Issues of Developmental Psychology are the Methodological Issues of Aging. Conclusions and Implications. 7. Social Psychology and Mental Health: James Alcock. Definition of Mental Illness. Mental Health Problems and Cross- cultural Factors. Psychosocial Stress an
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