Description: The Art of Closing Any Deal takes readers into the trenches of the psychological war called selling--and who better than sales guru James W. Pickens to give them the hardhitting ammunition for every type of customer out there. From the "I'm just looking" to the "Know-it-all" to the "I don't care" and the "yes-man, " Pickens takes aim at them all. Readers will learn to control buyers since the author's simulated conversation will arm them with winning and positive comebacks for every negative customer reply. Closing secrets include: deadly closing tips to make people buy; unbeatable closer responses to the most common objectives; how to read the customer's emotions and use perfect timing to nail the lid on the final close; and more. Readers will ultimately learn how to conquer buyers, as Pickens' take-no-prisoners techniques show them how to move in for the final attack.
Since its initial publication in 1989 (Shapolsky Publishers), The Art of Closing Any Deal has over one million copies in print worldwide.
Warner's trade paperback edition of The Art of Closing Any Deal (1991) has become a solid backlist seller with over 100,000 copies in print.
Warner has had tremendous success with business books in the area of sales techniques and selling, as evidenced by Tom Hopkins' How to Master the Art of Selling (1989), with net sales of over 300,000 copies and a 93% sell-through rate.
James W. Pickens has over 30 years of successful top-level professional selling experience. In addition to The Art of Closing Any Deal, he is the author of More Art of Closing Any Deal and Cleopatra's Secrets of Negotiation & Persuasion for Women.

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