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Artists, Advertising, and the Borders of Art

by Michele H. Bogart

  • ISBN: 9780226063089
  • ISBN10: 0226063089

Artists, Advertising, and the Borders of Art

by Michele H. Bogart

  • Binding: Paperback
  • Publisher: Univ of Chicago Pr
  • Publish date: 11/01/1997
  • ISBN: 9780226063089
  • ISBN10: 0226063089
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Description: "A welcome addition to the existing literature on the art/mass media interface". -- John A. Walker, Art Monthly

In this first study of its kind, Michele H. Bogart explores in unprecedented detail the world of commercial art, its illustrators, publishers, art directors, photographers, and painters.

"With this ground-breaking study, Bogart explores the historical implications of (the conflicting roles of the twentieth-century American artist in commerce) and, more importantly, reveals how they ultimately facilitated the consolidation of high culture in the United States". -- Vincent Carducci, New Art Examiner

"Michele Bogart's book is original in many respects. . . . She offers a close reading of selected images, documentation of the flux of history via a series of case studies, plus a useful clarification of the terminology and concepts found in the discourse of artists, critics, and patrons". -- John A. Walker, Art Monthly

"Bogart examines . . . how illustrators struggled for and obtained recognition and legitimacy, and how advertisers and illustrators forever changed the boundaries between commercial, popular, and 'high' arts". -- Design Issues

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Blue & color illus. wraps, 427 pp., BW illus. Explores "the world of
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