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Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

by Yip, George S.

  • ISBN: 9780201339789
  • ISBN10: 0201339781

Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

by Yip, George S.

  • List Price: $38.00
  • Binding: Hardcover
  • Publisher: Addison Wesley Publishing Company
  • Publish date: 04/22/1998
  • ISBN: 9780201339789
  • ISBN10: 0201339781
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Description: Characterized by consistently high growth rates, low labor costs, and active trade, the Pacific Rim represents tremendous opportunity for any multinational corporation that understands the dynamics of the region. Asian Advantage is a comprehensive guide to the business, economic, cultural, and political conditions in each of the region's 14 most vibrant economies. Incorporating current data and first-hand research from local experts, Asian Advantage offers a systematic and practical approach to evaluating each Asian country's potential role in a company's global strategy and a blueprint for doing business profitably in the world's fastest growing region.
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Sewn binding. Cloth over boards. With dust jacket. 406 p. Contains: Illustrations. Audience: General/trade.
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