Description: Acknowledgments. Preface. MANAGEMENT PHILOSOPHIES. A Passion for Success: Kazuo Inamori, DDI Corporation. Managing by Detached Involvement: Jagdish Parikh, Lemuir Group of Companies. The Mission of Enterprise: Konosuke Matsushita, Matsushita Electric. Between the Transient and the Enduring: Jaime Augusto Zobel de Ayala II, Ayala Corporation. Rules for Revolutionaries: Guy Kawasaki, Garage.com. Reengineering Your Life: Chung Po-Yang, DHL International Ltd. INSTILLING CORPORATE CULTURE. McKinsey's Value Chain: Rajat Gupta, McKinsey & Company. The Acer Way: Stan Shih, Acer Group. The SGV Story: Values and the Human Factor: Washington SyCip, The SGV Group. Team on Fire: Sony's Innovation Culture: Nobuyuki Idei, Sony Corporation. Treating "Big Business Syndrome": Kazuma Tateisi, Omron Corporation. Power to the People: Kumar Mangalan Birla, The Aditya Birla Group. Applying Business Rigor to a Humanitarian Mission: Sadako Ogata, UN High Commissioner for Refugees. THE ENTREPRENEURIAL SPIRIT. Japanese-Style Entrepreneurship: Masayoshi Son, Softbank Corporation. Starting Up in High Gear: Vinod Khosla, Kleiner Perkins Caufield & Byers. Fast, Global, and Entrepreneurial: Supply Chain Management, Hong Kong Style: Victor Fung, Li & Fung. Lessons from a Master Entrepreneur: William Heinecke, The Minor Group. Creating a Poverty-Free World: Muhammad Yunus, Grameen Bank. TOUCH BUSINESS CHALLENGES. Piloting a High Flier: Cheong Choong Kong, Singapore Airlines. Birthing a "Bricks and Clicks" Business: Francis Yeoh, YTL Corporation. Chinese Family Values in Transition: David K. P. Li, Bank of East Asia Ltd. Coping in the Complex China Market: Edward Tse, Booz-Allen & Hamilton. Managing a Truly International Bank: The HSBC Approach to Globalization: John Bond, HSBC Holdings Plc. Ba ("Shared Space"): A Place for Managing Knowledge: Yotaro Kobayashi, Fuji Xerox Co., Ltd. Rx for Sick-and Healthy-Companies: Michael Teng, West Pharmaceutical Services Singapore. MARKETING AND CUSTOMER SERVICE STRATEGIES. The Seven Deadly Sins of Service Management: Peter Lau, Giodano International Ltd. Making Quality Service a Way of Life: Deepak S. Parekh, Housing Development Finance Corporation. Marketing in East Asia: The Fallacies and the Realities: Ralph Kugler, Latin American Business Group, Unilever. Debunking the Myths of Advertising: Emily Abrera, McCann-Erikson Philippines. Winning the Customer's Heart, Mind, and Stomach: Robert Kuan, Chowking Food Corporation. Track Consumer's Need and Fulfill Them Quickly!: Keki Dadiseth, Hindustan Lever Limited. Index.

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