Auditing Markets, Products, and Marketing Plans
- List Price: $24.95
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 06/01/2000
Description:
A well-stocked toolbox should contain everything necessary to get the job done. And so it is with this toolbox -- of ideas -- developed with the American Marketing Association. Taken together, this set of three guides is like a full course covering all the basics -- from developing strategy to improving the bottom line. Written in an easy-to-understand, timesaving, and practical style, the books lead the reader through every critical marketing task.
-- Carries the name of the American Marketing Association, America's premier educational organization for marketing professionals
-- Appealing, hands-on format with examples and work sheets
-- Straight-to-the-point text is unintimidating
Expand description
-- Carries the name of the American Marketing Association, America's premier educational organization for marketing professionals
-- Appealing, hands-on format with examples and work sheets
-- Straight-to-the-point text is unintimidating
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
|
Ergodebooks
|
Good |
$15.14
|
|
Book Trader Cafe
|
New
|
$22.45
|
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