Error title
Some error text about your books and stuff.
Close

BRANDMAPS: the Competitive Marketing Strategy Game

by Chapman, Randall G.

  • ISBN: 9780135974513
  • ISBN10: 0135974518

BRANDMAPS: the Competitive Marketing Strategy Game

by Chapman, Randall G.

  • List Price: $84.00
  • Binding: Paperback
  • Edition: 4
  • Publisher: Prentice Hall
  • Publish date: 08/20/1996
  • ISBN: 9780135974513
  • ISBN10: 0135974518
used Add to Cart $1.11
You save: 99%
Marketplace Item
new Add to Cart $25.50
You save: 70%
Marketplace Item
Description: Brandmaps "TM" is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process.

Highlights product design, pricing, communications (advertising, promotion, and sales force), sales forecasting, cost structure, and operations management decisions (production ordering and capacity management). Stresses interrelationships between marketing programs and operations capabilities. Contains various product design studies (including self-reported attribute preference, concept testing, and conjoint analysis), perceptual positioning analysis, full-scale test marketing, competitive position auditing, brand profile analysis, advertising and promotion experiments, price sensitivity analysis, market structure analysis, and operating results and market data base, as well as competitive and market monitoring studies.

Expand description
Seller Condition Comments Price  
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Acceptable
Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps
[...]
Price:
$1.11
Comments:
Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps
[...]
Seller: Open Books Ltd
Location: Chicago, IL
Condition: Very Good
Shipping Icon
Open Books is a nonprofit social venture that provides literacy experiences
[...]
Price:
$2.63
Comments:
Open Books is a nonprofit social venture that provides literacy experiences
[...]
Seller: HPB-Diamond
Location: Dallas, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$7.18
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$9.24
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
Shipping Icon
Clean Text, shelf and corner wear to cover, good condition Quantity
[...]
Price:
$25.00
Comments:
Clean Text, shelf and corner wear to cover, good condition Quantity
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$25.50
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).