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  • ISBN: 9780133716672
  • ISBN10: 0133716678

BRANDS: a Marketing Game

by Chapman, Randall G.

  • List Price: $69.00
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 03/16/1995
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Description: 0. BRANDS Quick-Start Instructions. 1. Overview of BRANDS. 2. BRANDS Teaching Strategy and Tactics. 3. The BRANDMAPS Memos. 4. Performance Evaluation in BRANDS. 5. The BRANDS Market Model. 6. The BRANDS Parameter File. 7. The BRANDS Software. 8. Managing BRANDS Output. 9. Undocumented BRANDS Marketing Research Studies. Index.
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Seller Condition Comments Price  
Better World Books West
Location: Mishawaka, IN
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
Folded Corner Books
Location: Endicott, NY
Very Good
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Size: 4to-over 9¾-12Tall; Type: Book This book deals with the game of
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