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BRANDS: a Marketing Game

by Chapman, Randall G.

  • ISBN: 9780133716672
  • ISBN10: 0133716678

BRANDS: a Marketing Game

by Chapman, Randall G.

  • List Price: $69.00
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 03/16/1995
  • ISBN: 9780133716672
  • ISBN10: 0133716678
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Description: 0. BRANDS Quick-Start Instructions. 1. Overview of BRANDS. 2. BRANDS Teaching Strategy and Tactics. 3. The BRANDMAPS Memos. 4. Performance Evaluation in BRANDS. 5. The BRANDS Market Model. 6. The BRANDS Parameter File. 7. The BRANDS Software. 8. Managing BRANDS Output. 9. Undocumented BRANDS Marketing Research Studies. Index.
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