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BRANDS: a Marketing Game

by Chapman, Randall G.

  • ISBN: 9780133716672
  • ISBN10: 0133716678

BRANDS: a Marketing Game

by Chapman, Randall G.

  • List Price: $69.00
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 03/16/1995
  • ISBN: 9780133716672
  • ISBN10: 0133716678
used Add to Cart $28.12
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: 0. BRANDS Quick-Start Instructions. 1. Overview of BRANDS. 2. BRANDS Teaching Strategy and Tactics. 3. The BRANDMAPS Memos. 4. Performance Evaluation in BRANDS. 5. The BRANDS Market Model. 6. The BRANDS Parameter File. 7. The BRANDS Software. 8. Managing BRANDS Output. 9. Undocumented BRANDS Marketing Research Studies. Index.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Folded Corner Books
Location: Endicott, NY
Condition: Very Good
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Size: 4to-over 9¾-12Tall; Type: Book This book deals with the game of
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Size: 4to-over 9¾-12Tall; Type: Book This book deals with the game of
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