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BRANDS: a Marketing Game

by Chapman, Randall G.

ISBN: 9780133716672
ISBN10: 0133716678

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BRANDS: a Marketing Game

by Chapman, Randall G.

List Price: $69.00
Binding: Paperback
Edition: 2
Publisher: Prentice Hall
Publish date: 03/16/1995
ISBN: 9780133716672
ISBN10: 0133716678

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Description: 0. BRANDS Quick-Start Instructions. 1. Overview of BRANDS. 2. BRANDS Teaching Strategy and Tactics. 3. The BRANDMAPS Memos. 4. Performance Evaluation in BRANDS. 5. The BRANDS Market Model. 6. The BRANDS Parameter File. 7. The BRANDS Software. 8. Managing BRANDS Output. 9. Undocumented BRANDS Marketing Research Studies. Index.

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BRANDS: a Marketing Game

by Chapman, Randall G.

BRANDS: a Marketing Game

by Chapman, Randall G.

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