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BRANDS: a Marketing Game
- List Price: $69.00
- Binding: Paperback
- Edition: 2
- Publisher: Prentice Hall
- Publish date: 03/16/1995
Description: 0. BRANDS Quick-Start Instructions. 1. Overview of BRANDS. 2. BRANDS Teaching Strategy and Tactics. 3. The BRANDMAPS Memos. 4. Performance Evaluation in BRANDS. 5. The BRANDS Market Model. 6. The BRANDS Parameter File. 7. The BRANDS Software. 8. Managing BRANDS Output. 9. Undocumented BRANDS Marketing Research Studies. Index.Expand description
Better World Books West
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Folded Corner Books
Size: 4to-over 9Â¾-12Tall; Type: Book This book deals with the game of
Size: 4to-over 9Â¾-12Tall; Type: Book This book deals with the game of marketing. The lower right corner has some light edge wear. The book is in outstanding readable condition.