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BUSINESS RESEARCH METHODS 6E

by ZIKMUND

ISBN: 9780030258176
ISBN10: 0030258170

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BUSINESS RESEARCH METHODS 6E

by ZIKMUND

List Price: $249.95
Binding: Hardcover
Edition: 06
Publisher: Cengage
Publish date: 03/01/2000
ISBN: 9780030258176
ISBN10: 0030258170

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Description: This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Sewn binding. Paper over boards. Contains: Illustrations. Dryden Press Series in Management. Audience: General/trade; General/trade.

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Sewn binding. Paper over boards. Contains: Illustrations. Dryden Press Series in Management. Audience: General/trade; General/trade.

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BUSINESS RESEARCH METHODS 6E

by ZIKMUND

BUSINESS RESEARCH METHODS 6E

by ZIKMUND

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