BUSINESS RESEARCH METHODS 6E
- List Price: $249.95
- Binding: Hardcover
- Edition: 06
- Publisher: Cengage
- Publish date: 03/01/2000
Description:
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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