Description: The complete guide to harnessing corporate personality and style for competitive advantage! As Fortune Magazine noted in a recent review of the best-managed companies, a strong sense of purpose and identity were two key factors that help the best companies stand out. In this book -- replete with case studies from leaders such as Virgin Atlantic, IKEA, Johnson & Johnson and Shell -- you'll learn exactly how to establish a powerful visual corporate identity for your company. From logo design to brand management, style guides to annual reports, Beautiful Corporations presents techniques you can use right now to give your company a powerful advantage in the marketplace. For marketing professionals, corporate design firms and their clients, and for senior managers who want to understand how design can provide competitive advantage.

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