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Behind the Wheel at Chrysler the Iacocca Legacy

by Doron P. Levin

  • ISBN: 9780156004749
  • ISBN10: 0156004747

Behind the Wheel at Chrysler the Iacocca Legacy

by Doron P. Levin

  • List Price: $26.95
  • Binding: Paperback
  • Publisher: Lightning Source Inc
  • Publish date: 10/01/1996
  • ISBN: 9780156004749
  • ISBN10: 0156004747
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Description: A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.
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