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Beijing Jeep

by Mann, Jim A

  • ISBN: 9780813333274
  • ISBN10: 081333327X

Beijing Jeep

by Mann, Jim A

  • Binding: Paperback
  • Publisher: HarperCollins Publishers
  • Publish date: 01/01/1997
  • ISBN: 9780813333274
  • ISBN10: 081333327X
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Description: When China opened its doors to the West in the late 1970s, Western businesses jumped at the chance to sell their products to the most populous nation in the world. Boardrooms everywhere buzzed with excitement -- a Coke for every citizen, a television for every family, a personal computer for every office.

At no other time have the institutions of Western capitalism tried to do business with a communist state to the extent that they did in China under Deng Xiaoping. Yet, over the decade leading up to the bloody events in and around Tiananmen Square, that experiment produced growing disappointment on both sides, and a vision of capturing the world's largest market faded.

In this updated version of "Beijing Jeep", Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists. And, in a new epilogue, Mann revisits and updates the events which constituted the main issues of the first edition.

"I greatly enjoyed the first edition of Beijing Jeep, which I found to be fast-paced, informative, and sadly funny. I am confident this update will tug new readers into the arcane world of doing business in China". Jonathan Spence, Yale University

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: ErgodeBooks
Location: Houston, TX
Condition: Good
Trade paperback (US). Glued binding. 351 p.
Price:
$26.88
Comments:
Trade paperback (US). Glued binding. 351 p.
Seller: Bonita
Location: Santa Clarita, CA
Condition: Good
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: ErgodeBooks
Location: Houston, TX
Condition: New
Trade paperback (US). Glued binding. 351 p.
Price:
$69.02
Comments:
Trade paperback (US). Glued binding. 351 p.
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