Being Local Worldwide Abb and the Challenge of Global Management
- Binding: Paperback
- Publisher: Cornell Univ Pr
- Publish date: 12/01/2000
Description:
The coming together of two longtime national champions in the electrotechnical industry, Sweden's ASEA and Switzerland's Brown Boveri, marked the birth of a company with truly global aspirations, one whose apparent genius for combining strong central planning with local autonomy for its plants has made it a trendsetter. An international team of researchers assesses the dynamic interplay of the forces of convergence and diversity present in ABB.
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