Being the Shopper Understanding the Buyer's Choice
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 05/01/2002
Description:
provides a refreshing guide as to how you really can do it."
Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson
Expand description
Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson
" Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it."
Steve Rivkin, President, Rivkin & Associates
coauthor, IdeaWise and Differentiate or Die
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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