Benchmark California Road & Recreation Atlas
- Binding: Paperback
- Edition: 0002
- Publisher: Map Link
- Publish date: 10/01/1997
Targeted retailers: Map stores, independent bookstores, travel stores outdoor stores, mass merchandisers.
Target Market:
Demographic: Adults 25-54 primary, Adults 18-34 secondary
Slight female skew: . 60/40
Psychographics: College education, 4 or more years
$75,000+ household income, homeowners
Promotion and press coverage:
Public Relations firm of retained to produced press kits and mailing to over 600 national press contacts. Review copies to be sent to all 600 contacts.
Publishers to tour bookstores throughout state in 4th Qtr, 1997.
Advertising:
$20,000 earmarked for display ads in Sunset Magazine and Automobile Club of Southern California Westways Magazine, 1st and 2nd qtr, 1998.
Projected first years unit sales: 75,000
Seller | Condition | Comments | Price |
BookReadingInc
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Acceptable
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$22.36
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BookReadingInc
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Good
|
$23.39
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Ergodebooks
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Good |
$10.75
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Ed Buryn Books
Acceptable |
$13.50
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HPB Inc.
Very Good
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$21.43
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readmybooks
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Acceptable |
$22.53
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readmybooks
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Good |
$23.05
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Ergodebooks
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New |
$38.07
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GridFreed
New |
$71.86
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