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Benchmark California Road & Recreation Atlas

by Benchmark Maps Staff

  • ISBN: 9780929591438
  • ISBN10: 0929591437

Benchmark California Road & Recreation Atlas

by Benchmark Maps Staff

  • List Price: $24.95
  • Binding: Paperback
  • Edition: 0002
  • Publisher: Map Link
  • Publish date: 10/01/1997
  • ISBN: 9780929591438
  • ISBN10: 0929591437
used Add to Cart $10.12
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new Add to Cart $41.90
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Description: Direct Marketing: 60 sales days earmarked for direct product placement

Targeted retailers: Map stores, independent bookstores, travel stores outdoor stores, mass merchandisers.

Target Market:

Demographic: Adults 25-54 primary, Adults 18-34 secondary

Slight female skew: . 60/40

Psychographics: College education, 4 or more years

$75,000+ household income, homeowners

Promotion and press coverage:

Public Relations firm of retained to produced press kits and mailing to over 600 national press contacts. Review copies to be sent to all 600 contacts.

Publishers to tour bookstores throughout state in 4th Qtr, 1997.

Advertising:

$20,000 earmarked for display ads in Sunset Magazine and Automobile Club of Southern California Westways Magazine, 1st and 2nd qtr, 1998.

Projected first years unit sales: 75,000

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Seller: BingoBooks2
Location: Vancouver, WA
Condition: Very Good
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Soft cover in very good condition, litely scratched on front panel.
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Soft cover in very good condition, litely scratched on front panel.
Seller: Bank of Books
Location: Ventura, CA
Condition: Good
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Printed 1998 We have 1.5 million books to choose from--Ship within 24 hours--Satisfaction Guaranteed!
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Printed 1998 We have 1.5 million books to choose from--Ship within 24 hours--Satisfaction Guaranteed!
Seller: Ergodebooks
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Seller: Found Books
Location: AUSTIN, TX
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Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$41.90
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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