Beyond 2000: the Future of Direct Marketing
- List Price: $27.95
- Binding: Paperback
- Publisher: NTC/Contemporary Publishing Company
- Publish date: 01/01/2006
Description:
Find out how 28 specialists from fields as diverse as communications, media, list brokerage, retail, publishing, and agency management feel trends will impact all direct marketing categories and discover creative techniques, tools, and strategies that will add new power to your direct marketing arsenal. You'll find out how to:
-- Solve the strategic challenges of a global environment
-- Craft messages that stand out
-- Integrate telemarketing into print, mail, and broadcast campaigns
Expand description
-- Solve the strategic challenges of a global environment
-- Craft messages that stand out
-- Integrate telemarketing into print, mail, and broadcast campaigns
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