Beyond "E" 12 Ways Technology Is Tranforming Sales and Marketing Strategy
- List Price: $29.95
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 11/01/2001
Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can:
* Identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars;
* Develop an action plan to take action today and create competitive advantage tomorrow;
* Anticipate the dramatic changes technology will bring to traditional marketing operations, marketing channels and customers in the coming decade.
The winning strategies in "Beyond "e" are based on original best practices research and interviews with thousands of customers and sales and leading marketers, and technology trend analysis from the META Group--the leading IT advisory firm.
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