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Beyond the Bottom Line How to Do More With Less in Nonprofit and Public Organizations

by Martin W. Sandler

  • ISBN: 9780195116120
  • ISBN10: 0195116127

Beyond the Bottom Line How to Do More With Less in Nonprofit and Public Organizations

by Martin W. Sandler

  • Binding: Hardcover
  • Publisher: Oxford Univ Pr on Demand
  • Publish date: 03/01/1998
  • ISBN: 9780195116120
  • ISBN10: 0195116127
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Description: This book brings to the management of nonprofit and public sector organizations the kind of concepts that have long been applied to commercial firms. The authors studied the best-managed nonprofit and government organizations and found that there is a close similarity between the management thinking of these organizations and that of profit-making firms. Topics covered include customer identification, marketing, partnerships, working environment, and communications. This straightforward, non-technical book offers to nonprofits a set of effective organizing principles for improving their management and achieving greater success.
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