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Big Brands Big Trouble Lessons Learned the Hard Way

by Jack Trout

ISBN: 9780471414322
ISBN10: 0471414328

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Big Brands Big Trouble Lessons Learned the Hard Way

by Jack Trout

List Price: $45.00
Binding: Hardcover
Publisher: John Wiley & Sons Inc
Publish date: 09/01/2001
ISBN: 9780471414322
ISBN10: 0471414328

used Add to Cart $3.47

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

new Add to Cart $26.97

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Description: Trout, the "king of positioning" identifies, in his signature straight from the hip style, the hard-learned lessons about superbrand blunders. He shows how to protect, foster and expand brands.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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HARDCOVER, Looks New, Name inside Corner of 1st page otherwise Perfect Shape, 115-108.

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Sewn binding. Cloth over boards. With dust jacket. 240 p. Audience: General/trade.

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Jacket in Very Good condition. No markings on text. Historic Oklahoma Bookstore on Route 66. Packages shipped daily, Mon-Fri.

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Jacket in Very Good condition. No markings on text. Historic Oklahoma Bookstore on Route 66. Packages shipped daily, Mon-Fri.

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1st. 2001. Hardcover. Very Good.

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1st. 2001. Hardcover. Very Good.

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Big Brands Big Trouble Lessons Learned the Hard Way

by Jack Trout

Big Brands Big Trouble Lessons Learned the Hard Way

by Jack Trout

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