Add to this Bloomberg News Network, a 24-hour service that provides business news to financial institutions, the Vatican, the White House, and leading newspapers; Bloomberg News Radio, the first 24-hour news radio station, and Bloomberg Direct TV, a 24-hour satellite-driven television network. All told, the multi-million dollar Bloomberg Financial Markets has a lock on business information that is envy of the entire media world.

Bloomberg by Bloomberg chronicles the remarkable story of how Mike Bloomberg created this media empire. Dismissed from Salomon Brothers in 1981 in the wake of a nasty political battle, Bloomberg immediately took his money and acerbic personality and started Bloomberg Financial Markets in 1982.

Bolstered by a $30 million investment from Merrill Lynch, the company and the visionary behind it continue to baffle the pundits who predicted its quick demise at the hands of established giants like Reuters and Dow Jones.

Maintaining the staccato style with which Bloomberg does business, Bloomberg by Bloomberg charts how he pioneered an industry. The success of this grand-scale entrepreneur coupled with the continued growth of the company and no shortage of available capital in the Bloomberg coffers have many wondering where this quirky character will turn next. Bloomberg on Bloomberg may offer us a good idea.