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Born to Buy Marketing and the Transformation of Childhood and Culture

by Juliet B. Schor

  • ISBN: 9780684870564
  • ISBN10: 0684870568

Born to Buy Marketing and the Transformation of Childhood and Culture

by Juliet B. Schor

  • List Price: $17.00
  • Binding: Paperback
  • Publisher: Simon & Schuster
  • Publish date: 10/01/2005
  • ISBN: 9780684870564
  • ISBN10: 0684870568
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Description: Contents Tables and FiguresAuthor's NoteAcknowledgments1 Introduction2 The Changing World of Children's Consumption3 From Tony the Tiger to Slime Time Live: The Content of Commercial Messages4 The Virus Unleashed: Ads Infiltrate Everyday Life5 Captive Audiences: The Commercialization of Public Schools6 Dissecting the Child Consumer: The New Intrusive Research7 Habit Formation: Selling Kids on Junk Food, Drugs, and Violence8 How Consumer Culture Undermines Children's Well-Being9 Empowered or Seduced? The Debate About Advertising and Marketing to Kids10 Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street BoysAfterwordAppendix A: Data AppendixAppendix B: OrganizationsAppendix C: Commercial Alert's Parents' Bill of RightsNotesReferencesIndexReading Group Guide
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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