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Brand Leadership Building Assets in the Information Society

by David A. Aaker

  • ISBN: 9780684839240
  • ISBN10: 0684839245

Brand Leadership Building Assets in the Information Society

by David A. Aaker

  • List Price: $30.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 03/01/2000
  • ISBN: 9780684839240
  • ISBN10: 0684839245
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Description: America's leading consultant on branding and bestselling author of the marketing bible Building Strong Brands returns with an instant classic: a top-to-bottom guide to taking the lead in the battle of the brands -- and keeping it.
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