Brand Spirit: How Cause Related Marketing Builds Brands
- List Price: $50.00
- Binding: Paperback
- Publisher: John Wiley & Sons
- Publish date: 02/01/2001
Description:
This book explains the concept of CRM and its place within the context of thinking on branding, and demonstrates how a marketeer can harness its power for a product, service or corporate brand.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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