Error title
Some error text about your books and stuff.
Close

Brand Warfare: 10 Rules for Building the Killer Brand

by D'Alessandro, David F.

  • ISBN: 9780071362931
  • ISBN10: 0071362932

Brand Warfare: 10 Rules for Building the Killer Brand

by D'Alessandro, David F.

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 01/01/2006
  • ISBN: 9780071362931
  • ISBN10: 0071362932
used Add to Cart $1.11
You save: 96%
Marketplace Item
new Add to Cart $3.66
You save: 85%
Marketplace Item
Description: While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare much-quoted maverick and corporate "bomb-thrower" D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success. D'Alessandro introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration. He describes how that philosophy helped inspire the innovations in distribution, advertising, technology, and product mix behind John Hancock's astonishing transformation. And he reveals how through a daring combination of marketing savvy and street smarts, managers and executives, marketing professionals and business owners can build their own "killer brand". This book provides powerful lessons on how to build and sustain a successful brand, and a great company, in any industry.
Expand description
Seller Condition Comments Price  
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.11
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Orion Tech
Location: Arlington, TX
Condition: Acceptable
Price:
$1.56
Comments:
Seller: Gulf Coast Books
Location: Memphis, TN
Condition: Very Good
Price:
$1.57
Comments:
Seller: Orion Tech
Location: Arlington, TX
Condition: Like New
Price:
$1.81
Comments:
Seller: Orion Tech
Location: Arlington, TX
Condition: Very Good
Price:
$1.81
Comments:
Seller: Open Books Ltd
Location: Chicago, IL
Condition: Very Good
Shipping Icon
Open Books is a nonprofit social venture that provides literacy experiences
[...]
Price:
$1.82
Comments:
Open Books is a nonprofit social venture that provides literacy experiences
[...]
Seller: Goodwill Industries
Location: Miami, FL
Condition: Good
Shipping Icon
All of our items are donated goods, some books may come like new, or used
[...]
Price:
$2.26
Comments:
All of our items are donated goods, some books may come like new, or used
[...]
Seller: Bank of Books
Location: Ventura, CA
Condition: Like New
Shipping Icon
DJ in Like New Condition, 1st edition, We have 1.5 million books to choose from--Ship within 24 hours--Satisfaction Guaranteed!
Price:
$3.02
Comments:
DJ in Like New Condition, 1st edition, We have 1.5 million books to choose from--Ship within 24 hours--Satisfaction Guaranteed!
Seller: Friends of the Phoenix Library
Location: Phoenix, AZ
Condition: Good
Shipping Icon
100% of this purchase will support literacy programs through a nonprofit organization!
Price:
$3.25
Comments:
100% of this purchase will support literacy programs through a nonprofit organization!
Seller: Gulf Coast Books
Location: Memphis, TN
Condition: New
Price:
$3.66
Comments:
Seller: borgasorus
Location: Wright City, MO Ask seller a question
Condition: Good
No CD Included. Access code may be previously used. Moderate dirt wear,
[...]
Price:
$5.99
Comments:
No CD Included. Access code may be previously used. Moderate dirt wear,
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$7.97
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Like New
Like New condition. Very Good dust jacket.
Price:
$9.34
Comments:
Like New condition. Very Good dust jacket.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. Very Good dust jacket.
Price:
$9.34
Comments:
Very Good condition. Very Good dust jacket.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition. Very Good dust jacket. Slightly dampstained.
Price:
$9.34
Comments:
Good condition. Very Good dust jacket. Slightly dampstained.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$13.26
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: BonitaBooks
Location: Newport Coast, CA Ask seller a question
Condition: Very Good
Access codes and supplements are not guaranteed with used items.
Price:
$46.45
Comments:
Access codes and supplements are not guaranteed with used items.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).