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Brand Warfare: 10 Rules for Building the Killer Brand

by D'Alessandro, David F.

  • ISBN: 9780071362931
  • ISBN10: 0071362932

Brand Warfare: 10 Rules for Building the Killer Brand

by D'Alessandro, David F.

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 01/01/2006
  • ISBN: 9780071362931
  • ISBN10: 0071362932
used Add to Cart $6.75
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $14.73
You save: 41%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare much-quoted maverick and corporate "bomb-thrower" D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success. D'Alessandro introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration. He describes how that philosophy helped inspire the innovations in distribution, advertising, technology, and product mix behind John Hancock's astonishing transformation. And he reveals how through a daring combination of marketing savvy and street smarts, managers and executives, marketing professionals and business owners can build their own "killer brand". This book provides powerful lessons on how to build and sustain a successful brand, and a great company, in any industry.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: red rover do over
Location: luxemburg, WI
Condition: Good
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Sewn binding. Cloth over boards. With dust jacket. 185 p. Audience:
[...]
Price:
$6.75
Comments:
Sewn binding. Cloth over boards. With dust jacket. 185 p. Audience:
[...]
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Like New
Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects.
Price:
$8.98
Comments:
Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. Very Good dust jacket. A copy that may have a few
[...]
Price:
$8.98
Comments:
Very Good condition. Very Good dust jacket. A copy that may have a few
[...]
Seller: Chidoc5 Rare Books
Location: Highland Park, IL
Condition: New
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0071362932. Stored new; Book.
Price:
$14.73
Comments:
0071362932. Stored new; Book.
Seller: Opa! Books
Location: Carson City, NV
Condition: New
~ NEW Inside and Out! Clean & Crisp Pages. (E-mail for more info. /pics)
Price:
$27.01
Comments:
~ NEW Inside and Out! Clean & Crisp Pages. (E-mail for more info. /pics)
Seller: Cronus Books
Location: Carson City, NV
Condition: New
~ NEW Inside and Out! Clean & Crisp Pages. (E-mail for more info. /pics)
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$27.01
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~ NEW Inside and Out! Clean & Crisp Pages. (E-mail for more info. /pics)
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$31.45
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: Media Smart
Location: Hawthorne, CA
Condition: New
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P xviii + 185 1st Edition.
Price:
$38.20
Comments:
P xviii + 185 1st Edition.
Seller: Bonita
Location: Newport Coast, CA
Condition: New
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Price:
$66.87
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Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Size: 10x6x1; New. In shrink wrap. Looks like an interesting title!
Price:
$81.05
Comments:
Size: 10x6x1; New. In shrink wrap. Looks like an interesting title!
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