Brands Consumers, Symbols, & Research Sidney J. Levy on Marketing
- List Price: $129.00
- Binding: Paperback
- Publisher: Sage Pubns
- Publish date: 08/01/1999
Description:
Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.
Expand description
Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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