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Brands Consumers, Symbols, & Research Sidney J. Levy on Marketing

by Sidney J. Levy

  • ISBN: 9780761916970
  • ISBN10: 0761916970

Brands Consumers, Symbols, & Research Sidney J. Levy on Marketing

by Sidney J. Levy

  • List Price: $85.00
  • Binding: Paperback
  • Publisher: Sage Pubns
  • Publish date: 08/01/1999
  • ISBN: 9780761916970
  • ISBN10: 0761916970
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Description: Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns.

Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

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