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Breaking Up America Advertisers and the New Media World

by Joseph Turow

ISBN: 9780226817507
ISBN10: 0226817504

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Breaking Up America Advertisers and the New Media World

by Joseph Turow

Binding: Paperback
Publisher: Univ of Chicago Pr
Publish date: 11/01/1998
ISBN: 9780226817507
ISBN10: 0226817504

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Description: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.

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Breaking Up America Advertisers and the New Media World

by Joseph Turow

Breaking Up America Advertisers and the New Media World

by Joseph Turow

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