The Garage is at the forefront of the new field of study focused on the dynamics of workplaces that feature breakthrough ideas and new initiatives. Using the metaphor of the garage to represent these most successful businesses of the new economy, the authors draft blueprints that bring together the on-line experience, branding, communications, cultural perspective, and people to foster maximum corporate creativity. Using examples drawn from real life, Schmitt and Brown demonstrate everything from how the physical environment and size of an organization can substantially improve the quality and flow of ideas, to the relative effectiveness of various e-commerce models.

With its framework for transformation which businesses can apply immediately, and its "translation" of experiential thinking for use in traditional industries, The Garage is a break-through business book for the new economy.