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Building Brand-Width: Closing the Sale Online

by Zyman, Sergio

  • ISBN: 9780066620602
  • ISBN10: 0066620600

Building Brand-Width: Closing the Sale Online

by Zyman, Sergio

  • List Price: $27.00
  • Binding: Hardcover
  • Publisher: HarperBusiness
  • Publish date: 01/01/2000
  • ISBN: 9780066620602
  • ISBN10: 0066620600
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Description: Sergio Zyman is back. His The End Of Marketing As We Know It powerfully defined the new rules of marketing -- marketing as serious business, not fun and games. Now, along has come the Internet economy, and with this "new, new thing" a kind of "new, new marketing". But the simple question is, "Does it work? Does it get results?"

The news on Internet marketing is simple: just as traditional marketing that fails to move merchandise is useless, Internet marketing that fails to close the sale online is a fruitless exercise. In addition to this, though, marketing online must be faster, more focused, in order to be more effective. It must develop brandwidth with consumers on the Net -- one consumer at a time. Teaching the lessons of e-marketing, Zyman is joined by his partner in Z Group, fellow marketing legend Scott Miller. They have developed the 10 Commandments of Building Brandwidth -- a straight-from-the-shoulder guide to effective marketing on the Web, and off the Web. These are the new rules. Are you ready?

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