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Building Donor Loyalty the Fundraiser's Guide to Increasing Lifetime Value

by Adrian Sargeant

ISBN: 9780787968342
ISBN10: 078796834X

Building Donor Loyalty the Fundraiser's Guide to Increasing Lifetime Value

by Adrian Sargeant

List Price: $38.00
Binding: Hardcover
Publisher: John Wiley & Sons Inc
Publish date: 09/01/2004
ISBN: 9780787968342
ISBN10: 078796834X

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Description: This work provides a practical guide to the factors that drive donor retention, explains how fundraisers can keep their donors committed to their organizations, and helps organizations develop donor value over time.

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Building Donor Loyalty the Fundraiser's Guide to Increasing Lifetime Value

by Adrian Sargeant

Building Donor Loyalty the Fundraiser's Guide to Increasing Lifetime Value

by Adrian Sargeant

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