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Building Strong Brands

by David A. Aaker

  • ISBN: 9780029001516
  • ISBN10: 002900151X

Building Strong Brands

by David A. Aaker

  • List Price: $35.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 12/01/1995
  • ISBN: 9780029001516
  • ISBN10: 002900151X
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Not returnable and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $32.60
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ebook Buy $16.99
License: lifetime
License Details
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferrable. More details can be found here. May come without consumable supplements like access codes, CD's, or workbooks.
Description: In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Greenworld Books
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Location: Arlington, TX 		Condition: Good
Good condition book with a firm cover and clean readable pages. Shows normal
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Good condition book with a firm cover and clean readable pages. Shows normal
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Seller: ZBK Books
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Location: Woodland Park, NJ 		Condition: Good
Fast &-A well-used but reliable copy with all text fully readable. Pages and
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Fast &-A well-used but reliable copy with all text fully readable. Pages and
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Seller: More Than Words
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Location: Waltham, MA 		Condition: Good
A sound copy with only light wear. Overall a solid copy at a great price!
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$1.41
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A sound copy with only light wear. Overall a solid copy at a great price!
Seller: Gulf Coast Books
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Location: Cypress, TX 		Condition: Good
Size: 6x1x9;
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Seller: Orion Tech
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Location: Arlington, TX 		Condition: Good
Size: 6x1x9;
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Size: 6x1x9;
Seller: Aspen Book Company
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Location: Denver, CO 		Condition: Good
A well-loved companion. Corners and cover might show a little wear and you
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$2.00
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A well-loved companion. Corners and cover might show a little wear and you
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Seller: Off The Shelf
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Location: Imperial, MO 		Condition: Good
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The item shows wear from consistent use but it remains in good condition and
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The item shows wear from consistent use but it remains in good condition and
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Seller: Wonder Book - Member ABAA/ILAB
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Location: Frederick, MD 		Condition: Very Good
Very Good condition. Very Good dust jacket. With remainder mark. A copy that
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Very Good condition. Very Good dust jacket. With remainder mark. A copy that
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Seller: fourleafcloverbooks
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Location: St. Louis, MO 		Condition: Good
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Book 380 pgs. Illustrated; Some Underlining.
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Book 380 pgs. Illustrated; Some Underlining.
Seller: HPB-Movies
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Location: Dallas, TX 		Condition: Very Good
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Connecting readers with great books since 1972! Used books may not include
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Connecting readers with great books since 1972! Used books may not include
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Seller: HPB-Ruby
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Location: Dallas, TX 		Condition: Very Good
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Connecting readers with great books since 1972! Used books may not include
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Connecting readers with great books since 1972! Used books may not include
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Seller: Half Price Books Inc
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Location: Dallas, TX 		Condition: Very Good
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Connecting readers with great books since 1972! Used books may not include
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Connecting readers with great books since 1972! Used books may not include
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Seller: HPB Inc.
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Location: Dallas, TX 		Condition: Good
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Connecting readers with great books since 1972! Used books may not include
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Connecting readers with great books since 1972! Used books may not include
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Seller: 2VBooks
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Location: Derwood, MD 		Condition: Like New
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Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience:
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$7.71
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Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience:
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Seller: HPB-Movies
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Location: Dallas, TX 		Condition: Very Good
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Connecting readers with great books since 1972! Used books may not include
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$8.98
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Connecting readers with great books since 1972! Used books may not include
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Seller: HPB-Emerald
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Location: Dallas, TX 		Condition: Very Good
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Connecting readers with great books since 1972! Used books may not include
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$8.98
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Connecting readers with great books since 1972! Used books may not include
[...]
Seller: Half Price Books Inc
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Location: Dallas, TX 		Condition: Very Good
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Connecting readers with great books since 1972! Used books may not include
[...]
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$8.98
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Connecting readers with great books since 1972! Used books may not include
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Seller: 8trax Media
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Location: Mansfield, MA 		Condition: Like New
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Great shape-pages are unmarked and sharp. Has a remainder mark. hardcover Used-Like New 1995.
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Great shape-pages are unmarked and sharp. Has a remainder mark. hardcover Used-Like New 1995.
Seller: FirstClassBooks
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Location: Little Rock, AR 		Condition: Very Good
Price:
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Seller: ErgodeBooks
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Location: Houston, TX 		Condition: Good
Sewn binding. Cloth over boards. 400 p. Contains: Illustrations.
Price:
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Sewn binding. Cloth over boards. 400 p. Contains: Illustrations.
Seller: mark henderson
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Location: Overland Park, KS 		Condition: Like New
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