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Building Strong Brands cover
  • ISBN: 9780029001516
  • ISBN10: 002900151X

Building Strong Brands

by David A. Aaker

  • List Price: $30.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 12/01/1995
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Description
In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.
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Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience: General/trade.
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