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Building Strong Brands

by David A. Aaker

  • ISBN: 9780029001516
  • ISBN10: 002900151X

Building Strong Brands

by David A. Aaker

  • List Price: $30.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 12/01/1995
  • ISBN: 9780029001516
  • ISBN10: 002900151X
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Description: In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now Aaker uses real brand-building cases from Saturn, GE, Kodak, and others to demonstrate how the best brand managers create brand equity.
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Seller: Goodwill Southern California
Location: Los Angeles, CA
Condition: Good
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Seller: Owls Books
Location: Toledo, OH
Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Price:
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Comments:
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.67
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Owls Books
Location: Toledo, OH
Condition: Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
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Price:
$1.67
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Noticeably used book. Text is legible but may be soiled and have binding
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Seller: Twodaytext-Texas
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Condition: Like New
We ship same or next business day! Usually delivered within 2-4 business days
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We ship same or next business day! Usually delivered within 2-4 business days
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Seller: Twodaytext-Texas
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Condition: Very Good
We ship same or next business day! Usually delivered within 2-4 business days
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Price:
$2.00
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We ship same or next business day! Usually delivered within 2-4 business days
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Seller: Solr Books
Location: Skokie, IL
Condition: Very Good
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Seller: Clerical Plus
Location: Shelton, CT
Condition: Very Good
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Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience: General/trade.
Price:
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Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience: General/trade.
Seller: Solr Books
Location: Skokie, IL
Condition: Good
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Seller: Mini City Media
Location: Raleigh, NC
Condition: Good
Moderate wear. Light interior markings.
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Moderate wear. Light interior markings.
Seller: Once Upon A Time Books
Location: Tontitown, AR
Condition: Acceptable
This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
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This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Seller: Open Books Ltd
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Condition: Very Good
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Open Books is a nonprofit social venture that provides literacy experiences
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Open Books is a nonprofit social venture that provides literacy experiences
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Seller: Open Books Ltd
Location: Chicago, IL
Condition: Good
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Open Books is a nonprofit social venture that provides literacy experiences
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Open Books is a nonprofit social venture that provides literacy experiences
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Seller: Friends of the Phoenix Library
Location: Phoenix, AZ
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100% of this purchase will support literacy programs through a nonprofit organization!
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100% of this purchase will support literacy programs through a nonprofit organization!
Seller: eCampus_
Location: Lexington, KY Ask seller a question
Condition: Very Good
Supplemental materials are not guaranteed with any used book purchases. Ships
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Seller: WonderBook
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Condition: Very Good
Very Good condition. Very Good dust jacket.
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Very Good condition. Very Good dust jacket.
Seller: TextbookRush
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Condition: Good
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Seller: readmybooks
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Condition: Acceptable
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
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IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
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Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Acceptable
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included. B1
Price:
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Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included. B1
Seller: readmybooks
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Condition: Good
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
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Price:
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IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Seller: BookReadingInc
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Condition: Good
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included. B1
Price:
$9.75
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Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included. B1
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