Building a Chain of Customers Linking Business Functions to Create World Class Company
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 05/01/1990
Description:
Schonberger introduces a brilliant new concept: that each of the four main business functions--design, manufacturing, accounting, and marketing--becomes a "customer" for the other three and that the many links between departments form a "chain of customers" that extends to those who buy the product.
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